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Home Technology Deepfake democracy: South Korean candidate goes virtual for votes  

Deepfake democracy: South Korean candidate goes virtual for votes  

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 AI technology has been used in elections before

SEOUL   – In a crowded campaign office in Seoul, young, trendy staffers are using deepfake technology to try to achieve the near-impossible: make a middle-aged, establishment South Korean presidential candidate cool.

Armed with hours of specially-recorded footage of opposition People Power Party candidate Yoon Suk-yeol, the team has created a digital avatar of the frontrunner — and set “AI Yoon” loose on the campaign trail ahead of a March 9 election.

From a deepfake video of Barack Obama insulting Donald Trump to failed New York mayoral candidate Andrew Yang campaigning in the metaverse, AI technology has been used in elections before.