{"id":4850,"date":"2020-09-04T08:24:04","date_gmt":"2020-09-04T08:24:04","guid":{"rendered":"https:\/\/dailykashmirpost.com\/eng\/?p=4850"},"modified":"2020-09-04T08:24:04","modified_gmt":"2020-09-04T08:24:04","slug":"tiktok-launches-marketing-program-for-advertisers","status":"publish","type":"post","link":"https:\/\/dailykashmirpost.com\/eng\/2020\/09\/04\/tiktok-launches-marketing-program-for-advertisers\/","title":{"rendered":"TikTok launches marketing program for advertisers"},"content":{"rendered":"<p><strong>TikTok launched a marketing program on Thursday to attract more advertisers with tools to measure the success of ad campaigns that run on its popular short video app.<\/strong><\/p>\n<p>The program will allow brands and marketers to run ad campaigns on its app, that at present has about 20 certified partners including digital marketing platform MakeMeReach and data analytics company Kantar, TikTok said in a blog.<\/p>\n<p>TikTok\u2019s advertising business is still nascent, but the company owned by China\u2019s ByteDance has become a popular place for brands that aim to reach the app\u2019s young audience, who flock to it for lip-syncing, dancing and comedy sketch videos.<\/p>\n<div class=\"bsac bsac-clearfix bsac-post-inline bsac-float-center bsac-align-center bsac-column-1\">\n<div id=\"bsac-312359-1908100897\" class=\"bsac-container bsac-type-custom_code \" data-adid=\"312359\" data-type=\"custom_code\"><center><\/p>\n<div id=\"rmpPlayer\"><\/div>\n<p><\/center><\/div>\n<\/div>\n<p>ByteDance has been ordered by U.S. President Donald Trump to divest TikTok\u2019s operations in the country amid security concerns over the personal data it handles.<\/p>\n<p>Microsoft Corp and Oracle Corp are among the suitors for the assets. However, China\u2019s new rules around tech exports mean the sale of TikTok\u2019s U.S. operations could need Beijing\u2019s approval.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TikTok launched a marketing program on Thursday to attract more advertisers with tools to measure the success of ad campaigns that run on its popular short video app. The program will allow brands and marketers to run ad campaigns on its app, that at present has about 20 certified partners including digital marketing platform MakeMeReach [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4851,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[43],"tags":[],"class_list":{"0":"post-4850","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-technology"},"_links":{"self":[{"href":"https:\/\/dailykashmirpost.com\/eng\/wp-json\/wp\/v2\/posts\/4850","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dailykashmirpost.com\/eng\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dailykashmirpost.com\/eng\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dailykashmirpost.com\/eng\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dailykashmirpost.com\/eng\/wp-json\/wp\/v2\/comments?post=4850"}],"version-history":[{"count":1,"href":"https:\/\/dailykashmirpost.com\/eng\/wp-json\/wp\/v2\/posts\/4850\/revisions"}],"predecessor-version":[{"id":4852,"href":"https:\/\/dailykashmirpost.com\/eng\/wp-json\/wp\/v2\/posts\/4850\/revisions\/4852"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dailykashmirpost.com\/eng\/wp-json\/wp\/v2\/media\/4851"}],"wp:attachment":[{"href":"https:\/\/dailykashmirpost.com\/eng\/wp-json\/wp\/v2\/media?parent=4850"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dailykashmirpost.com\/eng\/wp-json\/wp\/v2\/categories?post=4850"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dailykashmirpost.com\/eng\/wp-json\/wp\/v2\/tags?post=4850"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}